Home - Nathan Heath

PPC Specialist

Successful and dynamic work history in Digital Marketing. Google Ads Certified with proficient skills and experience in paid and organic search, lead generation, analytics, HTML, CSS ,& jQuery knowledge, landing page optimization, and creative work. Out-of-the-box problem solver, capable of meeting deadlines under pressure. Detail oriented with exceptional communication skills

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SEO

I have experience optimizing my own websites that I have built and ranked for the terms. I also have a blog , ultimatedownloads , I created which combines my SEO and web development skills to generate leads for a CPA network I work for OGAds, using content locking to generate income.

PPC CAMPAIGN MANAGEMENT

I’ve managed PPC campaigns for not only some small businesses and non profits but also for myself. In the past I have ran campaigns on Google Ads and Facebook advertising to my CPA campaigns when I worked for OGAds and Maxbounty for content locking and direct linked offers.

Frontend

I’ve built quite a bit of websites from scratch using frontend technologies like HTML, CSS, & jQuery. I’m self taught in this aspect and learned frontend development so I can develop my own landing pages for content locking CPA networks I work with. I have built an automated news website (heathbuzz.tk) from scratch.

Digital Marketing Specialist – Nielsen (NielsenIQ)

• Utilized Microsoft Dynamics to segment leads (Marketing
qualified, sales qualified)
• Setup UTM metadata in Ninja Forms
• Setup UTM metadata in Microsoft Dynamics
• Utilized Piano.io software for landing page A/B split testing while
accounting for statistical significance
• Optimized landing page hero for conversions

NielsenIQOctober 2021-January 2022

Advertising Account Manager – Finder.com

• Analyzed pages in Google Analytics to see develop a weekly report
of top 25 ranking pages to focus on in terms of SEO
• Setup postback URLs on hasOffers to different advertisers for
conversion tracking
• Ensure click tags (postback urls) were in perfect working condition
before displaying them on the website
• Performed prospecting/outreach on different channels such as
Linkedin and verified emails to ensure they were active
• Analyzed pages in Google Analytics to see develop a monthly
report of top 50 ranking pages to focus on in terms of SEO
• Negotiated higher CPC deals with different advertisers who were
willing to compete in the space for higher ranking on the website
• QA’d leads to ensure they weren’t fraudulent before billing the
advertiser
• Scheduled meetings with different advertisers based on outreach
response to close partnership deals

Finder.comMarch 2020-October 2020

Freelance Digital Marketing

Previous in 2018-2019 , I was using PPC when working with different advertisers but wasnt aware of being certified for running PPC with Google. So I received my Google Ads & Analytics certifications and started onboarding my own clients as well as working with non profit organizations to help them generate laser target leads.

Heath Holdings LLC2020-2021

Web Developer(Freelance)

I taught myself web development and started building out websites within 3 months of learning. After building out my own portfolio of websites with frontend technologies such as HTML, CSS, and jQuery, I started building a few websites for freelance client(s).

Freelance Web Development2019-2020

PPC & Lead Generation

After I was trained by my mentors (7figuresmarketing & brandon belcher) on generating leads for CPA networks , I was ready to start applying to some networks to work with. I happened to get accepted into two of the best networks because of my experience, maxbounty is a top 5 ranking advertising agency. This is where I first implemented my knowledge of digital marketing where I ran targeted traffic for different advertisers on both networks.

OGAds & Maxbounty2018-2019

Case Studies

How I Increased Conversions By 267% While Reducing Cost By 57% Using Google Search Ads

About This Project: The client is in the vertical of general contracting (specifically concrete). Originally a campaign was setup that wasn't...

22 December, 2022

Case Studies

Case Study: SEO Optimizations That Placed Our E-Commerce Client On Page #1 Of Google

About The Client Lifetreewellness has a combined 60 plus years of experience – with testimonies galore of hearings that have taken...

26 June, 2022

Case Studies

Case Study: How I used Google Tag Manager To Increase Pagespeed

About The Client Lifetreewellness has a combined 60 plus years of experience - with testimonies galore of hearings that have taken...

11 March, 2022

Google Ads Search Certification

Google Ads Display Certification

Google Analytics Individual Certification

Google Digital Garage Certification

How I Increased Conversions By 267% While Reducing Cost By 57% Using Google Search Ads

Case Study: SEO Optimizations That Placed Our E-Commerce Client On Page #1 Of Google

Case Study: How I used Google Tag Manager To Increase Pagespeed

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